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Sauna Clubs Are the New Bar Night. Doctors Have One Hot Take

Boulder is getting five social sauna clubs by mid-November, and men are trading last call for last steam. Here's what the heat really does, and what it doesn't.

Black-and-white portrait of a shirtless man with curly dark hair gazing sideways, on a NOCTI cover

The hottest new bar in Boulder serves zero drinks

Picture your Saturday night. You're sweating in a towel next to a stranger inside a converted church, stained glass glowing over your head. Nobody's drunk. Everyone's smiling. That's not a fever dream. That's Berner Collective, a coffee shop, yoga studio and sauna club opening Saturday, Nov. 7, at 2150 Pearl St. in Boulder, Colorado, inside a renovated church whose stained glass dates to the original 1904 building, according to Boulder Reporting Lab. And it's not alone. Not even close.

Five sauna clubs, one month and zero chill

Boulder will have at least five dedicated social sauna clubs by mid-November, plus mobile saunas and spas selling hot-and-cold contrast therapy, Boulder Reporting Lab reported on Nov. 5. Three of them are opening in less than a month. Eversky opened in North Boulder on Oct. 25, complete with a listening room modeled on a Japanese jazz kissa. Nuvania, near The Spot Climbing Gym, is scheduled to open Nov. 15 with a 15-person traditional sauna, a 12-person infrared sauna, a 12-person group cold plunge, breathwork and aufguss, the theatrical towel-waving heat ritual. Third Space & Co. has been open since September 2025 in a converted warehouse, with a bar that specializes in nonalcoholic drinks. So yes, the sauna is having a moment. The real question is what kind of moment.

Why guys are swapping last call for last steam

The pitch isn't really about heat. It's about hanging out without the hangover. "Saunas offer a place to organically meet without the influence of drugs or alcohol," eversky founder Jamie Jennings told Boulder Reporting Lab. Third Space & Co. founder Matt Rabford described doing hard things with other people as a natural way to bond. Berner Collective founder Liam Gallagher told the outlet he quit drinking three years ago. For decades, a lot of men's social lives, and a lot of queer men's social lives especially, have been built around the bar. A room where the only thing being poured is water on hot rocks is a quietly radical idea. The catch? Not every hot room makes it.

“Heat is the room. Connection is the reason you keep coming back.” — NOCTI
“Heat is the room. Connection is the reason you keep coming back.” — NOCTI

Plot twist: some of these saunas already got shut down

Boulder's sauna scene has already had its drama. PORTAL Thermaculture, an early pop-up with two saunas and three cold plunge pools, closed its Frontier Avenue spot after an electrical fire on New Year's Day 2025, according to Boulder Reporting Lab. It moved to the NoBo Arts District, where the city shut it down in May 2026 over permitting and graywater compliance. It hasn't reopened. Ember & Ice was shut down the same month for the same reasons. Translation: a cute Instagram grid is not a permit. Which brings us to the part your favorite wellness influencer skips.

What the science says (it's less than your feed promised)

The American Medical Association took on the hot-and-cold trend in July. Sports medicine physician Dr. Chelsea M. Evans told the AMA that contrast therapy can temporarily reduce pain and improve mobility and muscle relaxation, but that there's no evidence of sustained benefits. The AMA piece adds that current research fails to show contrast therapy speeds recovery or delivers lasting heart, mental health or immune benefits. One more twist for gym guys: the AMA notes growing evidence that cold therapy right after exercise may reduce the body's ability to build new muscle. And those viral sauna-boosts-your-immunity headlines? They trace back to a Finnish study of 51 adults, average age 50, published in the journal Temperature in April 2026. After one 30-minute sauna session with a quick cold shower midway, every type of circulating white blood cell went up, and neutrophils and lymphocytes were back to baseline within about half an hour, according to the University of Eastern Finland release shared by News-Medical. The researchers themselves said a single session can't tell us anything about long-term health. Interesting? Yes. A replacement for your flu shot? Absolutely not.

NOCTI's take: The sweat is real. The miracle isn't.

We love this trend. A booze-free room where men can sit close, talk, laugh and not perform for anybody? Sign us up. That's real wellness, even if the bloodwork can't prove it yet. But let's stop selling the sauna like it cures everything from burnout to your ex. It's a hot room. A gorgeous, social, relaxing hot room. Enjoy it for exactly that, and keep your doctor for the rest.

Your first sauna club night, minus the rookie mistakes

Dr. Evans put it simply to the AMA: "It's one of those things you need to use as a supportive recovery tool rather than that therapy alone." Here's how to do it right: 1. Start slow. The AMA says saunas usually start around 120°F and can reach 160 to 170°F, and it recommends working your way up so your body can adapt to the hot and the cold. 2. Talk to your doctor first if you have heart or blood vessel disease, an arrhythmia or uncontrolled high blood pressure. The AMA flags cold plunges as a particular concern for those groups. 3. Time your cold plunge. If you're lifting to build muscle, consider skipping the ice right after your workout, given the AMA's note on muscle growth. 4. Bring water and skip the pregame. The whole point is a clear head. 5. Ask the club about its permits and safety rules. Boulder just proved that not every hot room stays open. Sweat with your friends, enjoy the glow, and leave the miracle claims in the steam. Want care that fits you, from recovery to grooming? Find it at joinnocti.com/discover. This article is for general information and isn't medical advice.

“Take rest; a field that has rested gives a bountiful crop.” — Ovid
“Take rest; a field that has rested gives a bountiful crop.” — Ovid
SourcesBoulder Reporting Lab, American Medical Association +1 more
  1. Boulder Reporting Lab, "Boulder's sauna clubs are suddenly everywhere. What's driving the boom?" (Nov 05, 2026) ↗
  2. American Medical Association, "4 things to know about cold plunges and contrast therapy" (Jul 07, 2026) ↗
  3. News-Medical, "Sauna bathing boosts white blood cells for better immune defense" (Apr 09, 2026) ↗

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