NOCTI Guide

From Parliament Hill to Black Thongs: Justin Trudeau’s Son Makes a Seriously Steamy Modeling Debut

Justin Trudeau’s 18-year-old son Xavier makes a provocative modeling debut featuring shirtless poses, luxury denim—and a struggle over black thong underwear.

September 8, 2026 · 3 min read

From Parliament Hill to Black Thongs: Justin Trudeau’s Son Makes a Seriously Steamy Modeling Debut

For his first-ever modeling job, Xavier Trudeau did not quietly pose in a pair of jeans and call it a day. Instead, the 18-year-old son of former Canadian prime minister Justin Trudeau ended up shirtless, sweaty—and wrestling another male model over a pair of black thong underwear. Yes, that is the campaign. And yes, people are definitely looking. Meet fashion’s newest unexpected face Xavier, Justin Trudeau’s eldest son, is one of the faces of a provocative campaign for Raimundo Langlois, a New York fashion label known for barely-there styling and deliberately steamy imagery. The photos were reportedly shot at a secluded location in Chappaqua, New York. The campaign moves between moody outdoor portraits, shirtless poses and more playful shots featuring Xavier alongside TikTok personality and model James LaFrance. In one of the campaign’s most attention-grabbing images, the two models appear to struggle over a black thong. Subtle? Absolutely not. Memorable? Very much so. The debut marks a dramatic change of scenery for someone who spent his childhood surrounded by Canadian politics. Instead of standing beside his famous father at official events, Xavier is now stepping into the spotlight on his own terms—and with considerably fewer clothes. These clothes come with luxury prices Although the campaign’s styling looks deliberately effortless and rebellious, the clothing is firmly positioned in the luxury market. Raimundo Langlois currently lists several men’s jeans at approximately $360, while its layered polo shirts sell for around $250, according to the brand’s official store. The label has also attracted celebrity attention, with names including Charli XCX, Hailey Bieber and A$AP Rocky reportedly associated with its designs. That makes Xavier’s debut more than a random photoshoot. He is entering fashion through a brand that already understands how to turn provocative visuals into social-media attention. And the strategy appears to be working. People may arrive because of the Trudeau name, but the campaign gives them another reason to keep looking

Xavier is building an identity beyond Trudeau

Modeling is not Xavier’s only creative move. Performing under the shortened name Xav, he has also been developing an R&B music career. Reports say he released nine songs during 2025, earning more than 200,000 Spotify streams. The shortened name appears to support a clear message: Xavier does not want his father’s political career to define everything he creates. His first modeling campaign certainly makes that point. This is not the predictable, carefully polished debut many might expect from the child of a former prime minister. It is young, sexual, playful and designed to cause conversation. Whether the audience remembers the $360 jeans is another matter. Because if we are being completely honest, the clothes are probably not what most people noticed first. What do you think: bold fashion debut—or did the campaign go too far? Reporting references: New York Post⁠, TVA Nouvelles⁠ and the official Raimundo Langlois store⁠.